As a Preferred Supplier to the IBA, we attended the Annual Trade Show & Gala Dinner. For the Exhibition ‘On the Day Promotion’ we invited existing and new clients to take part in what we called our ‘Darts for Discounts’ promotion. Combining, fun, skill and luck, clients threw ‘live darts’ to build an overall total score which in turn gave them an extra discount on orders that were placed on the day, or on their next order. Over 30 clients participated in the promotion, with the final total order value exceeding £25k. Both the daytime exhibition and subsequent evening Gala Dinner gave us a great opportunity to network with IBA members, renew old acquaintances and meet new prospects.

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